Kay’s Naturals products were developed by Dr. Massoud Kazemzadeh (known as “Dr. Kay”) for his first wife, Linda, a juvenile diabetic. After years of seeing his wife suffer with her illness, he knew the marketplace offered few options for people with diabetes. A diabetic-friendly diet is a reduced carbohydrate diet. But all products in the snack and cereal markets – loved by consumers for their convenience – were mostly, if not all carbohydrate.
Sharing his thoughts with Linda, they developed the idea of starting a company that would make the snacks and cereals that consumers love in a healthier format: more protein and fiber. They registered the name “Kay’s Naturals” with the state of Minnesota and wrote a business plan. Dr. Kay began testing product prototypes. Sadly, just at this time, Linda’s diabetes took a turn for the worse and she passed away from complications related to diabetes in 1997.
After Linda’s passing, Kay’s Naturals would lay dormant for the next few years, but Dr. Kay and Linda’s dream was always present for him. He understood the food choice disadvantages facing people with diabetes and was committed to pursuing the plan he and Linda had worked so hard to develop. Eventually, Dr. Kay would marry Ann Jones, an attorney from Texas.
Understanding the importance of Linda and Dr. Kay’s dream, Ann eventually took leadership of the company and began marketing Kay’s Naturals products. Dr. Kay continued developing crunchy snacks and cereals–“Mini Meals”–that combined excellent flavor with a healthier nutritional profile: approximately 33% soy protein, 10% fiber and 57% net carbohydrates. Today, Kay’s Naturals sells over a dozen individual products – including 3 cereals, 3 protein chips, 3 pretzels, 2 “Cookie Bites,” and 3 “Protein Puffs.” Kay’s Naturals also makes the Kay’s Naturals Meal Plan for Diabetes, one of the only gluten-free, diabetes-friendly, comprehensive diet plans available. With food scientist Dr. Kay at the helm, Kay’s Naturals is always developing new products.